What will you be doing?
As Commercial Project Manager B2C, you are responsible for maximizing HERA United’s B2C revenue, with a focus on ticketing and merchandise. You develop strategy, adjust based on data, and ensure that commercial opportunities are actually seized.
Ticketing
You are responsible for developing and executing a ticketing strategy aimed at growing visitor numbers and revenue.
- Analyzing and monitoring sales data, visitor flows, and conversion
- Identifying commercial opportunities and translating them into concrete actions
- Collaborating with marketing and event organization to optimally align ticketing
- Further developing the ticketing system: researching which functionalities we can better utilize to make ticketing smarter, more efficient, and more commercially effective (such as segmentation, upselling, automation, and fan data)
- Optimizing the customer journey from first contact to stadium visit, including ease of use, communication flows, and personalization
Merchandise & Fan Shop
You are responsible for the commercial development of merchandise.
- Driving merchandise sales (online and around matchdays)
- Analyzing sales figures and translating them into product range and purchasing decisions
- Developing new merchandise ideas that fit the club and target audience
- Managing and optimizing the collaboration with the (football) shop
- Setting up and managing a clear inventory and ordering system
What do you bring?
- 2–5 years of relevant work experience in a commercial role
- Commercial, entrepreneurial, and not afraid to roll up your sleeves
- Strong communicator who switches quickly and easily between different disciplines
- Strong analytical skills and accustomed to working in a data-driven way
- Experience in sports or events is a plus
What do we offer?
- The opportunity to make history and contribute to our mission of putting women’s football in the spotlight
- Direct impact on the growth and professionalization of women’s football
- Working with ambitious colleagues in a fast-growing sports organization
- A position of 32–40 hours per week
- A salary between €3,000 and €3,600 gross per month
Are you a HERA?
Are you the commercial builder who gets energized by connecting fans to a club with ambition?
Send your motivation letter and CV to maxime@hera-united.nl
We look forward to hearing from you.