A dream start for HERA United.

We’re proud to welcome our first strategic partners: Booking.com, NIKE, SportCity, and the VriendenLoterij. Four organizations that share our mission: to strengthen women’s football at all levels and create equal opportunities for women and girls, both on and off the pitch.

As a founding partner, Booking.com is helping us make women’s football more visible and accessible.
“We’re proud to support HERA United in their mission to bring the sport to a broader and more diverse audience,” says Natasha ten Cate, Senior Vice President.

NIKE becomes the official kit supplier for all HERA United teams, from the first team to the youth academy. Voetbalshop.nl will be the retail partner.

SportCity builds on the partnership established with Telstar Vrouwen and believes in the importance of both mental and physical health in top-level sport.

The VriendenLoterij joins as a social partner of HERA United and the HERA Foundation – with a shared goal: to create lasting opportunities for women in sports.

“At HERA, you’re allowed to dream – and this is truly a dream start, with experienced and strategic partners helping us turn our ambitions into reality. Together, we are putting women’s football in the spotlight – and we hope the ripple effect will go far beyond that,” says Managing Director Susan van Geenen.

Join us.
BE A HERA.